The GO Riteway Story

From our humble beginnings with four school busses to becoming the leader in nationwide service, we’ve grown to serve you. 

Our Story

Founded in 1957 by Roland (Rollie) and Pearl Bast, who began with four school buses serving the Germantown school district, the company continues to be family-owned with second, third, and fourth-generation Bast Family members. For more than 65 years, we’ve grown and expanded to be one of the nation’s largest, most dependable transportation providers. Our service offerings have expanded to include team & group travel, meetings & events, contracted shuttle programs, private car service, and more.

GO Riteway’s fleet is among the newest and most comfortable in the industry. From luxury sedans, SUVs, and vans, to school buses, premium minicoaches, and motorcoaches…we serve groups of any size.

Our reputation as a regional leader in our industry is unmatched, but our service area stretches far beyond our Midwest roots. With services anywhere in the contiguous United States, GO Riteway and our sister company Cardinal Buses are ready to serve you.

GO Riteway’s Journey

1957

Roland (Rollie) & Pearl Bast started the company with 4 school buses serving Germantown school district.

1957

1974

Opened new office and garage in Richfield, Wisconsin.

1974

1984

Purchased first motorcoach to provide charter and tour service.

1984

1985

Opened second location in Milwaukee, Wisconsin to service additional nearby school districts in Cedarburg, Grafton, and the Milwaukee area.

1985

2003

Introduced Commercial Ride Service options such as luxury sedans, SUVs, and executive vans to provide service to a new customer base.

2003

2011

Rebranded as GO Riteway Transportation Group to better illustrate our expanded offerings of business & leisure travel, airport service, and group travel.

2011

2014-2018

Awarded Wisconsin school bus transportation contracts for Pewaukee, Mequon-Thiensville, La Crosse, Elmbrook, Deerfield, Watertown, and Waupaca school districts.

2014-2018

2019

Acquired Cardinal Buses out of Middlebury, Indiana & Holland, Michigan. Acquired Marshall, Wisconsin-based Lazers Bus Service.

2019

2020

Despite pandemic limitations, GO Riteway found success in assuming the UW-Madison Shuttle Service contract.

2020

2021

Began operation of the City of West Bend Taxi service. Awarded school bus transportation contracts for West Bend School District and Hartford area school districts. We now service over 40 Wisconsin school districts, 500 companies and thousands of individuals in the region.

2021

2022

Acquired a facility in Madison, Wisconsin and building a new facility in the Grand Rapids, Michigan area.

2022

GO Riteway’s Journey​

Our Partners

GO Riteway is a member in good standing with many organizations that enable us to stay on top of industry trends, operate a green fleet, remain compliant with current safety regulations, and look ahead with tomorrow’s technology.